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Real wins, real numbers

Small businesses that stopped guessing and started growing.

Every case study below was a real engagement. Same problem you might have. Same playbook. Different numbers — yours could be next.

Dental
+212%
new patient inquiries
Local service · 6-month engagement

Maple Dental went from invisible to fully booked.

A 3-chair family practice had a 2014-era website and was losing to corporate dental chains in local search. We rebuilt the site around real patient questions, fixed local SEO, and ran a tight Google Ads campaign for new-patient bookings.

+212% inquiries $38 cost per new patient #1 map pack ranking
Fitness
3.4×
trial signups
Local retail · 4-month engagement

Ironclad Fitness tripled trial conversions overnight.

A strength-training studio had a busy schedule but a website that buried the trial offer six clicks deep. We restructured the entire funnel around the free-trial moment, added social proof, and split-tested copy until conversion locked in.

3.4× conversion lift +148% mobile signups −52% ad cost per lead
Legal
+187%
organic traffic
Professional services · 9-month engagement

Atlas Legal stopped losing cases to Google.

A 4-attorney boutique firm couldn't rank for any of their core practice areas. We built a content engine around real client questions, fixed technical SEO across 80+ pages, and turned the firm into a discoverable authority in two niches.

+187% organic traffic +64 ranked keywords +42% qualified consultations
Landscaping
$1.4M
new pipeline / year
Service business · 12-month engagement

Verde Landscapes turned a sleepy site into a sales machine.

A regional landscaping company was relying entirely on referrals. We rebuilt the brand, launched a quote-request funnel, and added paid acquisition to drive bookings during the off-season — opening a new revenue stream.

$1.4M annual pipeline added +218% quote requests 4.8★ avg. review score
B2B Consultancy
+92%
qualified demos
Boutique B2B · 8-month engagement

Northwind Co. positioned its way to bigger clients.

A 7-person ops consultancy was attracting the wrong leads. We rebuilt positioning, messaging, and the entire site experience around their actual ideal client — and the type of lead (and contract size) followed.

+92% qualified demos 2.4× avg. contract value +38% demo-to-close
Hospitality
+264%
direct orders
Local retail · 5-month engagement

Bluebird Bakery cut out the platforms.

A neighborhood bakery was losing 30% of its revenue to delivery platform fees. We built a beautiful direct-order site and an SMS-driven loyalty loop. The platforms became optional, not essential.

+264% direct orders $84K platform fees saved +38% repeat customer rate
Featured story

How we tripled trial signups for a local fitness studio — in 60 days.

A look inside one of our most-asked-about engagements. Same playbook is open to you.

The problem

Tons of traffic. Almost no signups.

Ironclad Fitness was investing heavily in Instagram and getting traffic to match. But fewer than 0.7% of site visitors were starting a free trial. The owner couldn't see why — the site "looked fine."

The diagnosis

A funnel hiding the offer.

The free-trial CTA was below the fold, written in fitness jargon, and asked for 11 form fields before booking. Mobile users (62% of traffic) had to scroll through five sections to even find it. The trust signals — testimonials, transformations, certifications — were on a separate page.

What we did

Rebuilt the funnel around one moment.

We redesigned the homepage around the trial conversion: a one-line headline, a visible offer above the fold, three reduced form fields, and proof everywhere — transformations, reviews, and the studio's coaching credentials all visible without scrolling.

The result

3.4× conversion in 60 days.

Trial signups went from 0.7% to 2.4% of visitors. Mobile signups grew 148%. Paid ad spend stayed flat while leads tripled. By month four, the studio had a waitlist for the first time in its history.

Your turn

What would your case study look like?

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