Insights & playbooks

Practical playbooks for scaling a small business online.

No "8 tips for SEO" listicles. Real tactics from real engagements — written for owners and operators who don't have time to waste.

Featured

The 7 things every small business website must do in 2026.

If your website does fewer than five of these, it's quietly costing you customers every day. We break down the seven non-negotiables, with examples of what good and bad look like — and how to fix yours this week.

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All Website Design SEO Paid Acquisition Branding Conversion Local SEO
Conversion

Why your homepage hero is killing conversions (and the 5-second test that fixes it).

If a visitor can't tell who your site is for and what they get in five seconds, you're losing them. Here's the test we run on every site we touch.

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Local SEO

Local SEO in 2026: what actually moves the map pack now that AI overviews dominate.

Google's local results changed more in the last 12 months than the previous five. Here's what works now, and what's a waste of time.

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Paid Ads

The $500/month Google Ads setup that beats agencies charging 10×.

A simple, defensible Google Ads structure any small business owner can run themselves. We use a version of this for clients spending $50K/mo.

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Brand

How small businesses can look like big businesses — without spending like one.

Six visual choices that instantly raise your perceived professionalism. None require a designer or a redesign — just a few hours.

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Web Design

Mobile-first is no longer a trend — and most small business sites still fail at it.

62% of small business traffic is mobile. We tested 50 real sites in a single industry. Here's where they break, and how to fix it fast.

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SEO

Content that ranks: the 4 article types small businesses should actually write.

Forget content calendars. These four templates account for ~80% of the organic traffic we drive for clients — every industry.

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